Information Architecture - National Geographic B2C Website Development
Comprehensive redesign and information architecture for the National Geographic B2C e-commerce site. Introduced shopping categorization by affinity and geography as secondary modes of shopping in addition to traditional categorization to better serve the customer demographics and shopping style.
Product Detail Page
Advanced Search to Shop by Affinity or Geography
Out of Stock - Simple Scenario
Out of Stock - Multiple Items by Size/Style
Shopping Basket
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Role Information Architect
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For National Geographic
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Type Information architecture, UX
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